There has been a lot of marketing around virtual pixels recently. Some manufacturers tout virtual pixels (also referred to as enhanced or optimized) as the next great thing in digital display manufacturing.

So you’re sold. You think digital displays are a great way to add a new level of advertising and customer service to your organization.

The holiday season is good for businesses. We don’t mean because this is the time of year when many retailers can make up for low sales numbers. We say this because otherwise few people would venture out after the early nightfall of winter.

The use of digital signage and displays is not new to airlines. Unlike many other industries, airports recognized years ago how helpful it would be to present flight information digitally. It could be updated far more easily, almost instantaneously. Many airports have also turned to digital displays for advertising.

Oh, sure. You can use the holiday content for your digital signage to advertise sales and spread good cheer. Throw some flashing red and green words and lights up there, back it with some seasonal tunes, and add a Santa or snow man to the background. Done, right?

There are a lot of people who claim to be just like us out there. The LED industry is a big and growing one, and we know you have many choices when it comes to buying LEDs.

You’re probably frustrated. As the marketing strategist for your company, you’re finding the techniques you relied on for years to get your message out to consumers are no longer effective. It’s not that your message doesn’t resonate with them; it’s that the messages are simply not being seen (or heard, if you used radio advertising).

It’s been over a year since Ultravision joined with Active International to create our partnership. In that time, we’ve accomplished  a great deal. There have been exciting new products as well as new clients.

What if you had an LCD display that always benefitted your business? One your customers can always see, that operates even through harsh weather, and can be kept on at all hours because it doesn’t overheat? Are you thinking that’s impossible?

It’s time. You are going to upgrade your current signs to LED. Great! You’re going to see a lot of ROI coming out of your purchase.

At 450 square meters, Cromwell Road is the longest advertising site in the United Kingdom. Beginning October 2015 it will also become the only digital special build site in the United Kingdom.

When it comes to the hardware for your new digital sign, you are prepared. You’ve spent time selecting the appropriate LED screen for your business. You're starting to research the installation process.

In one word: mobile.

Not just because mobile is a huge and growing segment, but because consumers are mobile. Think about it: how often are you home? You work at least eight hours a day. You have early or late meetings. You go out to drinks, dinner, or movies. Your children have school events and practices. You have hobbies.

You certainly have many choices for LED and LCD manufacturers. Naturally, some products are better than others, and we at Ultravision feel ours are the best on the market.