Cultural and political feelings toward millennials aside, you cannot deny the economic power of a quarter of the population. They spend $600 billion per year in the United States. If you’re worried that millennials won’t even see your digital signage, don’t be: Accenture reports that 82% of millennials prefer shopping in brick-and-mortar stores.
So many choices. There are , all with their reasons as to why their billboards are the best.
But it doesn’t matter what they think. It matters what billboard is right for your company, your project, and your budget.
It’s no wonder DOOH is growing when you consider how much digital devices now affect our lives. Digital media allows you to be far more innovative and customized than static OOH installations could ever offer. People expect those features now.
A number of factors go into choosing an LED display. But in the end, it’s all about finding the best display to accomplish your out-of-home advertising goals. Pixel pitch and screen resolution will affect those goals greatly.
Imagine you are looking at two billboards. The graphics on one are clear, crisp, and true to color.
The other, however… The clarity is still present, but the light source gives everything a slightly yellowish glow.
If someone were to survey you about these two billboards, you would probably point to the first as the most effective. Even if the content of the first isn’t as appealing as the second, that yellowish glow lends a cheap feeling to the billboard.
It’s tempting. To go with the cheaper cabinet display model. You wonder if there is that much of a difference between the cabinet model and self-contained display panel.
That self-contained display panel will give you a lower total cost of installation and lower maintenance costs throughout it’s lifetime.
What do they matter? Why can’t you just pick one and be done with it? If you’re going to invest in digital displays, you need to be certain you are getting the best one for your business.