Ultravision International Blog: ROI of Digital Billboards

ROI of Digital Billboards

Probably for as long as you can remember, you’ve seen billboards. They dot the sides of interstates and buildings. They’ve built your anticipation for roadside ...
William Hall, Tuesday, January 31, 2017
Ultravision International Blog: Aspect Ratio Formatting to Fit Your Screen

Aspect Ratio Formatting to Fit Your Screen

You upload a file into your display’s content management system and turn the display on. When you view the content on the display, you wonder, “What just ...
William Hall, Tuesday, January 24, 2017
Ultravision International Blog: Data and OOH Media - What's Next

Data and OOH Media - What's Next

Data is nothing new to out-of-home (OOH) advertising. For years we have used data to determine: • Where to place billboards • What messages to show on them ...
William Hall, Friday, January 20, 2017
Ultravision International Blog: The Ultra Billboard Light Difference

The Ultra Billboard Light Difference

For some applications, static billboards just work better than digital billboards. Or perhaps zoning laws prohibit you from replacing your traditional billboards with digital ...
William Hall, Tuesday, January 17, 2017
Ultravision International Blog: Benefit of Cabinet-Less Design

Benefit of Cabinet-Less Design

As an illumination source, LEDs are considerably more energy efficient than many options such as incandescent and fluorescent lighting, but are still able to produce a very ...
William Hall, Tuesday, January 10, 2017
Ultravision International Blog: How Do Digital Billboards Work From Setup to Software

How Do Digital Billboards Work From Setup to Software

A digital billboard uses light emitting diodes (LEDs) to display bright, colorful, and, most importantly, eye-catching messages. Like their traditional static brethren, ...
William Hall, Friday, January 6, 2017
Ultravision International Blog: How to Maintain Your LED Display

How to Maintain Your LED Display

You’ve made the investment into digital displays. Now what do you do with them? Though LED displays are becoming easier to maintain, they are not pieces of equipment ...
William Hall, Tuesday, January 3, 2017
Ultravision International Blog: Using Digital Signage to Win Millenials

Using Digital Signage to Win Millenials

Cultural and political feelings toward millennials aside, you cannot deny the economic power of a quarter of the population. They spend $600 billion per year in the United States. If you’re worried that millennials won’t even see your digital signage, don’t be: Accenture reports that 82% of millennials prefer shopping in brick-and-mortar stores.

William Hall, Tuesday, December 27, 2016
Ultravision International Blog: What to Look for When Comparing Digital Billboards

What to Look for When Comparing Digital Billboards

So many choices. There are , all with their reasons as to why their billboards are the best.

But it doesn’t matter what they think. It matters what billboard is right for your company, your project, and your budget.

William Hall, Tuesday, December 20, 2016
Ultravision International Blog: Trends in DOOH for 2017

Trends in DOOH for 2017

It’s no wonder DOOH is growing when you consider how much digital devices now affect our lives. Digital media allows you to be far more innovative and customized than static OOH installations could ever offer. People expect those features now.

William Hall, Thursday, December 15, 2016
Ultravision International Blog: How Pixel Pitch & Resolution Affect LED Display Quality

How Pixel Pitch & Resolution Affect LED Display Quality

A number of factors go into choosing an LED display. But in the end, it’s all about finding the best display to accomplish your out-of-home advertising goals. Pixel pitch and screen resolution will affect those goals greatly.

William Hall, Tuesday, December 13, 2016
Ultravision International Blog: The Difference in Color Temp and CRI in Billboard Lights

The Difference in Color Temp and CRI in Billboard Lights

Imagine you are looking at two billboards. The graphics on one are clear, crisp, and true to color.

The other, however… The clarity is still present, but the light source gives everything a slightly yellowish glow.

If someone were to survey you about these two billboards, you would probably point to the first as the most effective. Even if the content of the first isn’t as appealing as the second, that yellowish glow lends a cheap feeling to the billboard.

William Hall, Tuesday, November 29, 2016
Ultravision International Blog: The Benefits of Self-Contained Display Panels

The Benefits of Self-Contained Display Panels

It’s tempting. To go with the cheaper cabinet display model. You wonder if there is that much of a difference between the cabinet model and self-contained display panel.

There is.

That self-contained display panel will give you a lower total cost of installation and lower maintenance costs throughout it’s lifetime.

William Hall, Wednesday, November 23, 2016
Ultravision International Blog: LED vs LCD - How to Choose the Right Display Type

LED vs LCD - How to Choose the Right Display Type

What do they matter? Why can’t you just pick one and be done with it? If you’re going to invest in digital displays, you need to be certain you are getting the best one for your business.

William Hall, Monday, November 30, 2015