Digital signage is slowly taking over the world. After all, PwC claims “[digital out-of-home] advertising is driving overall OOH advertising growth globally at a CAGR of 16.2%.” It’s likely that your college campus has already begun to use digital signage to keep students up-to-date on what is happening on campus. Why not take your digital signage a step further and use it as a source of income for the school?

Read More

Digital billboards are cropping up everywhere and being used for a variety of reasons. From finding lost children  to innovative product branding, organizations are turning to digital billboards to reach a wider and more targeted audience. They deliver several benefits including:

• Billboards are harder to ignore compared to other forms of advertisement: digital billboards, especially along roads and highways, are harder to ignore.
  
  
• Content is easily updated: compared to vinyl billboards and conventional outdoor advertisement channels, changing the content of a digital billboard is easy.
  
  
• Time-specific delivery: Digital billboards can be set to automatically change content e.g. in a hotel, the breakfast menu can be shown in the morning and the dinner menu around dinner time.
  
  
• Location/precinct content targeting: digital billboards enable your organization/firm to target people in the vicinity of the billboard e.g. targeting road safety campaigns to road users.
  
  
• Location customization: you get to choose the location where you feel your ads will have the most impact.

This has seen big companies like Google, Coca-Cola, Samsung and Verizon increase their out-of-home (OOH) advertisement, especially using digital billboards according to the latest data from Outdoor Advertising Association of America (OAAA). So what are some of the trends to expect in relation to digital billboards in 2015?

Read More

Read More

The hospitality industry is so unpredictable that only seasoned pros learn to really roll with the punches. One moment you're up, the next you're down. Sometimes you can't put your finger on what isn't quite working.

Read More