Digital Out Of Home advertising also abbreviated as DOOH or sometimes hyphenated as digital-out-of-home refers to a revolutionary digital media expansion to Out Of Home (OOH) advertising. This type of advertising is used in marketing for the purpose of projecting your campaign through captivating the interests of potential customers who mainly spend time away from home, using engaging content placed on digital billboards.

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Digital billboards are cropping up everywhere and being used for a variety of reasons. From finding lost children  to innovative product branding, organizations are turning to digital billboards to reach a wider and more targeted audience. They deliver several benefits including:

• Billboards are harder to ignore compared to other forms of advertisement: digital billboards, especially along roads and highways, are harder to ignore.
  
  
• Content is easily updated: compared to vinyl billboards and conventional outdoor advertisement channels, changing the content of a digital billboard is easy.
  
  
• Time-specific delivery: Digital billboards can be set to automatically change content e.g. in a hotel, the breakfast menu can be shown in the morning and the dinner menu around dinner time.
  
  
• Location/precinct content targeting: digital billboards enable your organization/firm to target people in the vicinity of the billboard e.g. targeting road safety campaigns to road users.
  
  
• Location customization: you get to choose the location where you feel your ads will have the most impact.

This has seen big companies like Google, Coca-Cola, Samsung and Verizon increase their out-of-home (OOH) advertisement, especially using digital billboards according to the latest data from Outdoor Advertising Association of America (OAAA). So what are some of the trends to expect in relation to digital billboards in 2015?

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