Everywhere you go, you are directed by signs. You are informed when traffic accidents are blocking your route home; told when your bus or subway train is expected to arrive; and directed where to go when making your way through an airport.

Generally we think of advertising uses when it comes to digital displays, but displays are also useful for passing along information, such as on college campuses or at transportation hubs. That means you have to carefully choose the right type of display to get your message seen, whether your audience will be standing or driving hundreds of feet away and will be walking by right in front of it.

Imagine walking into a restaurant where you clearly see the offerings on a large, bright menu board. Or stopping by a store because the bright display outside of it shows you a sale is going on inside. What if you could easily navigate a complex due to the interactive directories and vivid signs carefully placed around the building?

As the age of incandescent light bulbs draws to a close, you may still be looking for the best replacement. A good-quality LED does far more than incandescent bulbs ever did, and technology has dramatically enhanced the lights since they first came onto the market.

April was another amazing month for digital display, OOH advertising and LED lighting innovations. From the largest digital clock tower in the US  to the National Parks Centenial OOH Campaign,  here are our favorite stories from April.

Imagine you are on your way to catching your flight. While waiting in line to get through security, you keep yourself occupied by watching the large screen placed over and just behind the checkpoint. It’s positioned just right, and is large enough, that you can easily see it.

You’re walking down the sidewalk while shopping after work. Suddenly you notice a large LED display in front of you. Easy to read even in broad daylight with a sleek design, it points you to a sale at a nearby cell phone store. That display is an example of LED street furniture.

As a retail real estate owner, you have to make purchases that will benefit your retail tenants and your property overall. Lighting and digital signage are especially important purchases for your retail property. Choosing LED is the best way to get the most out of your money spent.

Spring is here, warmer weather and longer days means consumers are spending more time outside and advertisers are getting more creative with their digital campaigns. From creative allergy alerts to led bulbs that repel insects to new DOOH research,  here are our favorite stories from March.

What can’t a digital display do for your casino? With the wide range of messages that can be added, the potential for interaction with guests, and the ease with which you can change those messages and monitor displays, digital displays can make running a casino much easier and give your guests an improved experience.