2015 is already proving to be a banner year in our industry. From innovations in Digital Out of Home Advertising, to social good campaigns aimed at helping protect childen, digital displays are poised to make a big impact this year. Here are our favorite DOOH stories for February.

Digital Displays:

5. Digital signage about human connections not network connections (story from Digital Signage Today)
This great article highlights how important it is to make your digital signage a two-way street.  By engaging your customers, you'll connect with them and see more engagement. 

4. Children’s Bureau Gets Social with #theGreaterShare Ad Campaign Aimed at Sparking Conversation About Child Abuse Prevention. (story from the Children's Bureau via PRWeb) We love to see DOOH used for social good. This campaign runs from January to March all throughout Southern California.

3. Top 5 Trends in Digital Out of Home (story from iab.) With the average global consumer viewing DOOH advertising an average of 14 minutes a week, it's no wonder this industry is growing. This article highlights 5 great trends for our industries future.

2. Digital outdoor advertising driving global outdoor ad market, study says (story from Digital Signage Today). We knew this year would be an exciting one for digital signage and this study from Global Industry Analysts Inc. highlights some of the top reasons why.

1. British Brands Enabling Fans To Shop Real-Time #LFW Trends By Leveraging Outdoor Advertising (story from Forbes). Retailers are embracing the power of outdoor advertising in new and exciting ways. This real time shopping experience shows the creativity that brands can implement to engage their customers.

Stay tuned for part 2 of our February Roundup focused on the top LED lighting stories.