2015 is already proving to be a banner year in our industry. From innovations in Digital Out of Home Advertising, to social good campaigns aimed at helping protect childen, digital displays are poised to make a big impact this year. Here are our favorite DOOH stories for February.
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February Roundup Part 1 - Top Stories in Digital Out of Home Advertising
Posted by William Hall on Mar 3, 2015 5:13:06 PM
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Topics: Outdoor Advertising, digital display, dooh
Digital Out Of Home advertising also abbreviated as DOOH or sometimes hyphenated as digital-out-of-home refers to a revolutionary digital media expansion to Out Of Home (OOH) advertising. This type of advertising is used in marketing for the purpose of projecting your campaign through captivating the interests of potential customers who mainly spend time away from home, using engaging content placed on digital billboards.
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Topics: Outdoor Advertising, digital billboards
5 Reasons Your Business Needs Outdoor Advertising
Posted by William Hall on Sep 29, 2014 10:10:00 AM
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Topics: Outdoor Advertising, billboards, out of home advertising,
5 Ways Outdoor Digital Advertising Helps Your Business
Posted by William Hall on Aug 28, 2014 3:44:00 PM
Businesses already know that advertisements and outdoor signs can work miracles. You can think of the outdoor LED sign, then, as a modern version of the old fashioned billboard. Of course, a successful advertisement depends on a lot more than mere medium. Creative talent, the ability to target the right audience, and location are just a few of the many aspects that help establish a highly effective advertisement.
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Topics: Digital Signs, LED Signage, Outdoor Advertising, Outdoor Displays
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