The hospitality industry is so unpredictable that only seasoned pros learn to really roll with the punches. One moment you're up, the next you're down. Sometimes you can't put your finger on what isn't quite working.

When marketing is your problem, there are a number of steps you can take to increase visibility and drive additional customers to your tables. Many marketing and advertising efforts can hit you hard on the bottom line, but restaurant signage is a great investment to help you court new patrons. Here are five reasons digital LED signs help restaurants turn around slow months and draw new business and greater profits.

1. Increased business
   Perhaps the best benefit of new digital restaurant signage is its potential to drive increased business. A 2013 Research Strategy Group study performed for Intel measuring digital signage's impact on restaurant sales showed a 127 percent increase in sales when an effective digital restaurant signage system was introduced. 
   
   
2. Greater visibility
   Especially in high-traffic locations in which your business is competing with multiple other businesses, visibility is key to attracting business. We all know the tragic story of the lonely American-owned sandwich shop wasting away in a low-traffic corner of a struggling shopping center. If you need to attract new business, consider potent restaurant signage powered by digital LED technology, some with great readability at distances of over 3000 feet.
   
   
3. Energy savings
   New signage isn't a good investment if it's going to drastically increase your utility bills. Fortunately, digital LED signs are energy efficient over the long-term and surprisingly affordable at the point of purchase. In fact, LED equivalents of your current incandescent lighting system will reduce your building's carbon footprint by 85 percent.
   
   
4. Flexibility
   Giving you the ability to constantly update your hotel or restaurant sign's messaging means you can rotate specials between shifts, advertise community promotions, and even post a "Help Wanted" notice all from the same sign. If you're working with outdated sign boards that require employees to sweat in the heat while searching for another "S," it's time to upgrade to digital LED signage and give yourself maximum promotional flexibility.
   
   
5. Durability
   LED signs last longer and consume less power over their lifetimes than incandescent bulbs. If you want to see the maximum return on your restaurant signage investment, be sure you invest in a quality product with excellent lifetime ROI. With new digital signage, you won't cost yourself lost opportunities for advertising due to burnt out bulbs; LED bulbs last for years without needing replacement while creating less heat and using less energy.

When you know it's time to upgrade your hotel or restaurant signage, consider the five points above to help you increase business while cutting your bottom line. After all, that's what we're all looking for in the hospitality business: more customers, lower costs, consistent quality. All of those goals are achievable with the help of digital LED restaurant signs. For more info on how upgrading to LED can help your business, check out our T8 spec sheet.