Digital signage is slowly taking over the world. After all, PwC claims “[digital out-of-home] advertising is driving overall OOH advertising growth globally at a CAGR of 16.2%.” It’s likely that your college campus has already begun to use digital signage to keep students up-to-date on what is happening on campus. Why not take your digital signage a step further and use it as a source of income for the school?

As a retailer you are constantly looking for the best ways to engage customers, both existing and potential new customers. However, many advertising mediums have grown increasingly expensive while audiences have become incredibly fragmented, or have completely stopped paying attention.

2015 is already proving to be a banner year in our industry. From innovations in Digital Out of Home Advertising, to social good campaigns aimed at helping protect childen, digital displays are poised to make a big impact this year. Here are our favorite DOOH stories for February.

Project Management and LED Displays

Digital Out Of Home advertising also abbreviated as DOOH or sometimes hyphenated as digital-out-of-home refers to a revolutionary digital media expansion to Out Of Home (OOH) advertising. This type of advertising is used in marketing for the purpose of projecting your campaign through captivating the interests of potential customers who mainly spend time away from home, using engaging content placed on digital billboards.

Most existing commercial buildings employ fluorescent drop lighting. The problem building owners are facing is a path to move into greener lighting solutions that do not require a complete retrofit of the existing building. To compensate, LED companies offer drop-in tube replacements, variously referred to as tube LEDs, Ballast LED and Ballast Bypass LED Tubes. There is no doubt that these tubes are the fastest and easiest replacement, but are they the right solution for your company?

With the rising electricity costs, it is totally reasonable to start thinking about switching to more energy-efficient methods. Part of the switch is incorporating LED lighting to your business. This will save your business money each month and ultimately you will save the profits that waste away in form of electric bills.

Digital billboards are cropping up everywhere and being used for a variety of reasons. From finding lost children  to innovative product branding, organizations are turning to digital billboards to reach a wider and more targeted audience. They deliver several benefits including:

• Billboards are harder to ignore compared to other forms of advertisement: digital billboards, especially along roads and highways, are harder to ignore.
  
  
• Content is easily updated: compared to vinyl billboards and conventional outdoor advertisement channels, changing the content of a digital billboard is easy.
  
  
• Time-specific delivery: Digital billboards can be set to automatically change content e.g. in a hotel, the breakfast menu can be shown in the morning and the dinner menu around dinner time.
  
  
• Location/precinct content targeting: digital billboards enable your organization/firm to target people in the vicinity of the billboard e.g. targeting road safety campaigns to road users.
  
  
• Location customization: you get to choose the location where you feel your ads will have the most impact.

This has seen big companies like Google, Coca-Cola, Samsung and Verizon increase their out-of-home (OOH) advertisement, especially using digital billboards according to the latest data from Outdoor Advertising Association of America (OAAA). So what are some of the trends to expect in relation to digital billboards in 2015?

Clear Channel UK unveiled the first seven London Wrap digital 48-sheet billboards, manufactured by Ultravision International, last week during the official launch of PlayLondon.  PlayLondon is Clear Channel UK's new digital proposition that is comprised of the London Wrap, a brand new, built-for-purpose network of 40 premium digital 48-sheet screens, Storm and Adshel Live.

Ultravision is excited to be working with Clear Channel UK on this project. 

Hospitals can be stressful environments for both staff and patients. The last thing you need in the health care industry is to exacerbate the stress and nerves that are already at a high point.