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Ultravision International Blog: How Location Beacons Affect Out of Home Advertising?

How Location Beacons Affect Out of Home Advertising?

You're out shopping. As you pass one store, a video wall lights up. The content is an ad for a new brand of shampoo you were looking at a couple of days ago. You walk into ...
William Hall, Monday, February 13, 2017
Ultravision International Blog: How to Choose an LED Digital Display DIP vs SMD?

How to Choose an LED Digital Display DIP vs SMD?

Before choosing any digital display, you must know where you’ll put it. What is “best” in display design often depends on how it will be used. Outdoor ...
Unknown, Friday, February 10, 2017
Ultravision International Blog: Why OOH Advertising the Right Choice for Your Company

Why OOH Advertising the Right Choice for Your Company

We spend hours away from our homes. And this means advertisers are focusing on mobile advertising. But if your app is deemed to have too many ads, it gets deleted from the ...
William Hall, Thursday, February 2, 2017
Ultravision International Blog: ROI of Digital Billboards

ROI of Digital Billboards

Probably for as long as you can remember, you’ve seen billboards. They dot the sides of interstates and buildings. They’ve built your anticipation for roadside ...
William Hall, Tuesday, January 31, 2017
Ultravision International Blog: Aspect Ratio Formatting to Fit Your Screen

Aspect Ratio Formatting to Fit Your Screen

You upload a file into your display’s content management system and turn the display on. When you view the content on the display, you wonder, “What just ...
William Hall, Tuesday, January 24, 2017
Ultravision International Blog: Data and OOH Media - What's Next

Data and OOH Media - What's Next

Data is nothing new to out-of-home (OOH) advertising. For years we have used data to determine: • Where to place billboards • What messages to show on them ...
William Hall, Friday, January 20, 2017
Ultravision International Blog: The Ultra Billboard Light Difference

The Ultra Billboard Light Difference

For some applications, static billboards just work better than digital billboards. Or perhaps zoning laws prohibit you from replacing your traditional billboards with digital ...
William Hall, Tuesday, January 17, 2017
Ultravision International Blog: Benefit of Cabinet-Less Design

Benefit of Cabinet-Less Design

As an illumination source, LEDs are considerably more energy efficient than many options such as incandescent and fluorescent lighting, but are still able to produce a very ...
William Hall, Tuesday, January 10, 2017
Ultravision International Blog: How Do Digital Billboards Work From Setup to Software

How Do Digital Billboards Work From Setup to Software

A digital billboard uses light emitting diodes (LEDs) to display bright, colorful, and, most importantly, eye-catching messages. Like their traditional static brethren, ...
William Hall, Friday, January 6, 2017
Ultravision International Blog: How to Maintain Your LED Display

How to Maintain Your LED Display

You’ve made the investment into digital displays. Now what do you do with them? Though LED displays are becoming easier to maintain, they are not pieces of equipment ...
William Hall, Tuesday, January 3, 2017
Ultravision International Blog: Using Digital Signage to Win Millenials

Using Digital Signage to Win Millenials

Cultural and political feelings toward millennials aside, you cannot deny the economic power of a quarter of the population. They spend $600 billion per year in the United States. If you’re worried that millennials won’t even see your digital signage, don’t be: Accenture reports that 82% of millennials prefer shopping in brick-and-mortar stores.

William Hall, Tuesday, December 27, 2016
Ultravision International Blog: What to Look for When Comparing Digital Billboards

What to Look for When Comparing Digital Billboards

So many choices. There are , all with their reasons as to why their billboards are the best.

But it doesn’t matter what they think. It matters what billboard is right for your company, your project, and your budget.

William Hall, Tuesday, December 20, 2016
Ultravision International Blog: Trends in DOOH for 2017

Trends in DOOH for 2017

It’s no wonder DOOH is growing when you consider how much digital devices now affect our lives. Digital media allows you to be far more innovative and customized than static OOH installations could ever offer. People expect those features now.

William Hall, Thursday, December 15, 2016